Herds Lp...

not new, but i love all the art that HERDS pulled together for all their releases. i recently came across this 12" they released on Fashionable Idiots and figured it was a good opportunity to shed some light on what they've been up to. the artwork is credited to Feeding, check out the bold and beautiful line work in this illustrative cover art. the thick black bar at the top of the art with the wide set type within it really brings a dynamic element to this design while balancing the positive / negative space...

these covers were screen printed with black ink on a raw chip board material and then folded. the back cover art is a continuation of the front cover wrapped around. it is rare to find an example of this form of front / back cover concept art that actually executes this well when isolated from the other half, but in this case i feel that both panels work just as well on their own as they do together....

here is a shot of the front and back cover unfolded...

the unfolded covers also have a full bleed insert screen printed on the inside of the jacket. when i look at this, i feel like this was two separate 12" x 12"panels that were just combined at the last minute to be one insert as opposed to being a single cohesive design. if you just look at the top panel, there is a layout happening there. if you look at just the bottom, it's a lyric sheet. framing it all within a box helped it a bit but in the end it doesn't make it "complete" in my book.... it's not the end of the world or anything, just an observation...

A and B labels are a little sparse, but still manage to pull off a good level of design. it seems almost counter-intuitive to sit such large heavy type so low on the label without anything larger above it to balance it, but it still works as a complete piece with the "A 33" type below it...

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